IM Course

Joanna Wiebe – 10x Facebook Ads

Summary

Module One: Facebook and Instagram Ads 101
Module Two: Anatomy of Facebook and Instagram Ads
Step One- Reference your Funnel Map and Pick a Place to Start 4 mins

Contents Joanna Wiebe– 10 x Fb Adverts

Welcome and Begin Right here! 5 minutes

Module One: Fb and Instagram Adverts 101

Fb and Instagram Adverts 101 16 minutes

Cheat Sheet: Levels of Consciousness 259 KB

The right way to Map a Lead Era Funnel 10 minutes

The right way to Map a Webinar Funnel 6 minutes

The right way to Map a Problem or Video Sequence Funnel 5 minutes

The right way to Map an Ecommerce Funnel 6 minutes

The right way to Map a Funnel from Scratch 5 minutes

Module Two: Anatomy of Fb and Instagram Adverts

Anatomy of Fb and Instagram commercials 10 minutes

An Over the Shoulder Stroll-By of Commercial Sorts 11 minutes

Useful resource: Fb Commercial Unit Information

Module Three: Gathering your Messages

Gathering your Messages eight minutes

Ninja Approach: Fb Group Message Mining 14 minutes

Ninja Approach: The right way to Mine Amazon Opinions eight minutes

Ninja Approach: The right way to Mine Twitter for Messages 5 minutes

Ninja Approach: Fb Commercial Competitor Analysis 7 minutes

Cheat Sheet: Voice of Buyer Analysis Questions 721 KB

Module 4: Mapping your Messages

Mapping your Messages eight minutes

Module 5: Writing Excessive-Changing Messages

Writing Excessive-Changing Commercial Copy 9 minutes

Worth Proposition Rehab 10 minutes

Lengthy Copy vs Brief Copy three minutes

When You are Able to Write– Do This First 2 minutes,

Step One- Reference your Funnel Map and Decide a Place to Begin four minutes

Step Two- Write Down your Worth Prop Variations three minutes

Step Three– Write your Headline Variations 15 minutes

Step 4– Write your Physique Copy 37 minutes

Useful resource: Fb Commercial Copy Instance

Commercial Copy Worksheet 58 KB

Cheat Sheet: Worth Proposition Guidelines 197 KB

Useful resource: Emojipedia for Fb Pleasant Emoji’s

Useful resource: Fb Bullet Level Emojis

Module Six: Movies and pictures

Movies and pictures 25 minutes

Useful resource: Artistic Hub Gallery

Useful resource: Artistic Hub Commercial Codecs

Useful resource: Fb Textual content Checker

Cheat Sheet: Do’s and Dont’s 121 KB

Anatomy of a One-Minute Video 211 KB

Livestream Script: Instructional/ Worth-Add Content material 151 KB

Livestream Script: Relationship-Constructing 121 KB

Livestream Script: Case Examine 136 KB

Livestream Script: Gross sales 93.7 KB

Useful resource: Copyright Free Photos from Pexels.com

Useful resource: Copyright Free Photos from Unsplash.com

Module Seven: Touchdown Pages that Convert

Touchdown Pages that Convert 9 minutes

Cheat Sheet: Anatomy of a Excessive-Changing Touchdown Web page 279 KB

Module Eight: Testing and The right way to Know in case your Adverts are “Working”

Testing and The right way to Know in case your Adverts are “Working” 16 minutes

The right way to Troubleshoot a Marketing campaign 13 minutes

Cheat Sheet: Guidelines of Thumb for Efficient Testing 148 KB

Cheat Sheet: Key Metrics and what they Imply 170 KB

Cheat Sheet: Key Metrics and what they Imply Continued … 96.eight KB

Module 9: Pink Flags

The right way to Spot and Keep away from Pink Flag Conditions three minutes

Cheat Sheet: Pink Flags to Keep away from 198 KB

Finish of Module Quiz

Bonus: Fb Commercial Compliance

The right way to Write Fb Commercial Compliant Copy in Troublesome Verticals 17 minutes

Useful resource: Fb Commercial Insurance policies

Fast-Begin Movies

Step One- Reference your Funnel Map and Decide a Place to Begin four minutes

Step Two- Write Down your Worth Prop Variations three minutes

Step Three- Write your Headline Variations 15 minutes

Step 4– Write your Physique Copy 37 minutes

SalesPage(extra particulars) Archive

Joanna Wiebe– 10 x Fb Adverts: Movies, PDF ´ s

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